Project Description

‘Twelve Rebuilds of Christmas’ at The Savoy

The LEGO Rebuild the World campaign gets into the Christmas spirit at The Savoy with festive builds throughout the hotel.

The LEGO Group will be installing striking and playful displays above the world-famous sign on Savoy Court and in the Front Hall, with other surprise LEGO® brick-built touchpoints placed elsewhere for guests to find as they move around the hotel.

At The Savoy, The Twelve Rebuilds of Christmas will reimagine areas of the famous hotel, whilst paired with a rewrite of the classic Christmas carol, aiming to inspire people to champion the importance of creativity and the endless possibilities of imaginative play this festive season.

Visitors can expect to encounter builds across the hotel that delight and surprise, taking traditional Christmas cues and rebuilding them in imaginative ways, from a dragon Christmas tree, to a reimagined mode of transport for Santa Claus – and a choir singing the rewritten carol, The Twelve Rebuilds of Christmas.

During the installation, which will run from November 4 until January 3, guests can build a LEGO ornament of their own to share on social media as part of the #BuildtoGive charity initiative.